Home   //    Corporate   //    About Us
Origin of Sports Toto
Sports Toto Malaysia Sdn Bhd was first incorporated by the Government of Malaysia in 1969. Then, on 1 August 1985, a significant milestone was made in the gaming industry when the company was privatised. Today, Sports Toto is a wholly-owned subsidiary of Berjaya Sports Toto Berhad, which is listed on the main market of Bursa Malaysia.

Sports Toto In The New Millennium
Today, Sports Toto is the largest number forecast operator in the country both in terms of number of outlets and product offerings. It has approximately 680 sales outlets offering a total of 7 games i.e. Toto 4D, Toto 4D Jackpot, Toto 5D, Toto 6D, Star Toto 6/50, Power Toto 6/55 and Supreme Toto 6/58. It is also the sole licensed national lotto operator. Sports Toto has a steadfast commitment as a responsible corporate citizen. Since its inception, substantial contributions have been made in various CSR areas such as charity, community sports, education and cultural promotion. In line with our philosophy of promoting a caring society, we constantly lend our hands to the underprivileged. We continue to support and nurture sporting excellence in the country through huge annual contributions to the National Sports Council and active participation in numerous community sports initiatives.

Our Logo
Sports Toto's logo was inspired by the Greek amphitheatre - a historical symbol of the sporting arena. It symbolises Sports Toto's utmost endeavour to promote and develop sporting excellence. The corporate colours of red and black represent solidarity and strength of commitment.
Our Team
To date, Sports Toto has a dedicated staff force of more than 360. In addition to this, about 2800 staff are in the employ of Sports Toto agents. Sports Toto takes pride in its team of loyal and dedicated employees.
Our Mascot
Toto Bird, a parakeet, has been introduced as the company's mascot and is a vital part of Sports Toto's brand identity. It is associated with fortune-telling prowess and known for bringing good fortune. You get to catch a glimpse of our mascot in many major sports events and charity-related functions. Tagging along with the slogan "GO FOR IT!" in all our campaigns and publicity materials, it has significantly increased our brand recognition.